60 second explainer videos that get to the gist

Gisteo creates best-in-class 60 second explainer videos for sales, marketing and training. Since 2011, we’ve worked with Total Transparency to help organizations of all types cut through the clutter and better connect with their audiences.

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Animated explainer videos

About our 60 second explainer videos

Gisteo is your one-stop resource for creating 60 second explainer videos.  Over the years, we’ve created hundreds of short, effective 60 second explainer videos that get to the gist (gist + video, get it?) of what your organization does, sells or makes.

While we also produce countless 30 second explainer videos and 90 second explainer videos, 60 seconds is a popular length with its own unique strengths and advantages.  Let’s take a closer look at why 60 second explainer videos are effective, how many words are in a 60 second video and some keys to creating  compelling 60 second videos.

Why 60 second explainer videos are effective

60 second explainer videos are short and sweet.  You have only 60 seconds to pack all the necessary information and introduce a business creatively. There are no excessive details or distractions. There’s simply not enough time to add in extraneous details or expound on topics when you’re only got 60 seconds…and that’s not a bad thing.

Kissmetrics partnered with Wistia to uncover some interesting insights about length and basically concluded that the real drop off for video attention span occurs after the 60 second mark. People love being spoon-fed content in the form of an explainer video and 60 seconds is an excellent length to give them a taste of what your product, service or business is all about…without force-feeding them too many details.  60-second explainer videos essentially lie at the golden mean between short commercials and longer educational videos.



How many words are in a 60 second explainer video?

When comparing 60 second explainer videos with 30 second explainer videos, you obviously have twice the length to get your message across. This means that, with a well-written script like ours here at Gisteo :), you’ll have more time to touch upon the pain points that your target is experiencing while presenting a solid overview of the solution.

But you still need to be concise and extremely focused.  Why?  Because, as a rule of thumb, you only have about 150 words to work with when writing a 60 second video script.  150 words can go by quickly and the script can get away from you in a hurry.  Clients often send us a script draft that’s a page or two of a Word document and tell us that they think it’s “around 60 seconds.  More often than not, that’s simply not the case as their document will have like 300 words….or more.  Sometimes, they’ll even claim to have read it out loud and timed it but this can be dicey too as people tend to read much too quickly when they do this and it’s important for these videos to have a steady, yet digestible pace that professional voice over talent use when narrating these projects.

Here’s 60 second script example just to give you an idea of what it looks like.  It has a total of 150 words and you can video the actual video below.

Introducing CitySolve Team Building– the perfect antidote to boring company functions. It’s like the Amazing Race meets Trivial Pursuit, where teams solve clever clues and face fun challenges! The whole experience is tailored to your city…and lasts approximately two to three hours.

Here’s how it works:

Simply tell us where you’d like to start and finish and what types of fun challenges you’d like to face. We then do all the heavy lifting…creating the clues, rules and instructions from scratch–with everything customized to your company.

Citysolve is always on-site to ensure that everything goes smoothly and that everyone has a blast!  And, at the end of the experience, your team will watch a memorable, and often hilarious, slideshow with photos taken during the action.

Ready for an event that puts the “fun” back in “company function” while making you like look an office superstar?  Contact CitySolve Team Building today!



Watch: our 60 second explainer video for CitySolve TeamBuilding

“Gisteo produced such an incredible animated explainer video for CitySolve U that I asked Stephen Conley and his team to produce a second one for CitySolve TeamBuilding. I would highly recommend Gisteo to anyone looking to improve their business!”

Jason HoffessCEO, CitySolve

3 keys to creating compelling 60 second explainer videos

Here are three keys to keep in mind when creating a 60 second explainer. Incorporating these keys will help set you us for success!

1.  Be concise

Here’s a dirty little explainer video industry secret: it’s actually easier to create a script for a longer, say 2 minute video, than for a shorter one like a 60 second video. It’s like the famed French mathematician and philosopher Blaise Pascal once said, “I would have written a shorter letter, but I did not have the time.” The same is true when writing scripts for these videos. Revise, revise, revise. Eliminate the extraneous details and unnecessary elements from the video script. Trimming the fat from your messaging is hard work, but ultimately critical if you want to create something compelling and succinct.

2.  Prioritize your messaging

Even if you’ve got a talented animated explainer video company like Gisteo creating your video, viewers are bound to start to drop off as the video progresses. It’s just a fact that has more to do with attention spans and multi-tasking more than anything. That’s why, especially when creating a 60 second explainer video, you need to really prioritize your messaging- in addition to simply being concise with your verbiage. It’s a good idea to “front load” these videos and get the vital information out there early on. Quickly state the challenge your target is facing, jump into the solution and then wrap up with the end benefits of your offering. If you fail to prioritize like this and take too long to reveal your solution in the first part of the video, you risk losing your viewer before they can properly understand your Unique Selling Proposition.

3.  Never forget the “what’s in it for me?” factor

Far too often, explainer videos digress into a laundry list of features and granular detail about a product, service, app or whatever. In a 60 second explainer video, there’s just no room for that. Try to limit the takeaways that you’re trying to communicate and focus on the “what’s in it for me?” factor (WIIFM) in your script. It’s great that XYZ software platform aggregates data with a hyper-fast, superior Big Data algorithm powered by IBM Watson technology (just made that up!) but don’t lose track on the fact that the end benefit of “impressing your CEO and getting a huge bonus” is probably a lot more interesting to most people out there so skip the WIIFM at your own risk!


Don’t forget to add a powerful call to action at the end of the video. It’s the perfect time to let your viewers know what the next steps are and what opportunities they will access when choosing your brand.

A sampling of our 60 second explainer videos

Below are just a few of the 60 second animated explainer videos that we’ve created here at Gisteo. Make sure you check out of Portfolio page for a more comprehensive review our work across different style, sectors, uses and lengths. If you’re interested in our explainer video production rates, we’ve got you covered there too. Just visit our Pricing page for our straightforward, all-included packages and fixed rates.

Ready to get started on a 60 second explainer video?

Let’s talk!  Click the button below to schedule a free consultation or contact us at info@gisteo.com to discuss your video needs.