Animated product videos that get to the gist

Gisteo creates best-in-class animated product videos for sales, marketing and training. Since 2011, we’ve worked with Total Transparency to help organizations of all types cut through the clutter and better connect with their audiences.

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Animated explainer videos

What We Do

At Gisteo, we produce a wide range of animated explainer videos…for businesses, apps, services and also, of course, products. Animated product videos are ideal way for showcasing how a product works, its key features and the main benefits of using it.

Unlike live action videos that depend on actors, sets, and costly productions, animated product videos gives you the freedom and flexibility to tell your story however you choose. You can explain your product using whatever situation, environment, character or treatment you want..while saving serious money vs. a typical live action production.

The importance of animated product videos

Here are just a few statistics that underscore why you need a product explainer video:

  • Internet Retailer reports that visitors who view product videos are 85% more likely to buy than visitors who do not. With a stat like that, can you afford not to include a product video on your website?
  • According to an Animoto study, 96% of consumers find videos helpful when making purchase decisions online. When competition if fierce, animated product videos can make the difference.
  • 71% of consumers say video the best way to bring product features to life, according to Multichannel Merchant. Makes sense too. Video communicates far more information than just text and photos alone.
  • Orion21 reports that landing pages with video have up to 800% more conversion than the same page without a video. More conversions mean more sales and product videos can undoubtedly help you “make it rain.”
  • According to Insivia, viewers retain 95% of a message when they watch it in an animated product video compared to 10% when reading it in text. The power of audio-visual communication is undeniable.

We’re (safely) producing product explainer videos during COVID-19!

As mentioned above, that’s the beauty of using animation techniques. While live action productions have ground to a halt, it’s essentially business as usual for us. Our virtual operation is running well and we feel fortunate to have able to thrive in these difficult times.

A sampling of our animated product videos

Looking for some quick inspiration?  Below are just a few of our many animated product videos.  For a deeper dive into our work, be sure to check out our Portfolio page to review a diverse range of our animated explainer videos and marketing videos of all types, organized by style.

“Stephen and the Gisteo team are absolute rock stars! They took a mediocre story line and made it interesting, fun and relatable. Gisteo got the concept immediately, and delivered an awesome product ahead of schedule.”

Megan DumaFounder, Youtours

Need a product explainer video?

Let’s talk!  Click the button below to schedule a free consultation or contact us at if you’d like to discuss your video needs.