Cartoon explainer videos that get to the gist

Gisteo delivers best-in-class cartoon explainer videos for marketing, sales and training. Since 2011, we’ve worked with Total Transparency to help companies of all types cut through the clutter and better connect with their audiences.

Get the Gist in 90 seconds

1,500+ productions for 1,200+ organizations

Gisteo: producers of cartoon explainer videos…and so much more

At Gisteo, we produce cartoon explainer videos along with explainer videos of all types. Whether you’re looking  for motion graphics, kinetic typography, whiteboard style or a cartoon-style video, we do it all. Check out all our styles here.

At Gisteo, we recognize that there are “different horses for different courses.” We don’t believe in offering a one-size-fits-all approach when it comes to helping you tell your unique story.  For some, cartoon animation is perfect. For others, another style might be more ideal.  With that in mind, let’s take a closer look at our animated cartoon-style offering so you can determine if it’s right for your needs.

Cartoon explainer videos

Why cartoon explainer videos are effective

2D animation has been around for many, many years but it has grown in popularity for business explainers over the past decade or so.  People love a good story and the cartoon style enables storytelling like no other explainer video style. The characters depicted in 2D cartoon animation often reflect real-life situations that your audience can relate to.  Storylines can range from the serious to the absurd and everything in between.  Anything is possible in cartoon-style explainers, which makes them uniquely versatile for companies of all types.

2D Animation has the ability to connect with your audience in a fun, entertaining way. It reminds of our childhood and allows the viewer to suspend judgement while listening to your pitch.  It can also serve as an effective tool for communicating information in a distinct, appealing way that helps you stand out from the competition.




Watch one of the earliest examples of a cartoon film

Weaknesses of cartoon-style explainers

As great as 2D cartoon explainer videos are, they’re not perfect for every use. By their very nature, they tend to be more playful and don’t look quite as serious as other types of videos- motion graphics for example.

For companies looking for a more corporate, “buttoned-up” look and feel, cartoon explainers may give off the wrong vibe.  If your organization doesn’t use illustrated characters/people in any of your marketing materials, a cartoon explainer video might no blend perfectly with your brand guidelines.  There is no single, “correct” style when it comes to your explainer video.  At Gisteo, we specialize in a variety of styles because we realize that there are simply “horses for courses” and cartoon animations aren’t for everyone in every situation.

A sampling of our cartoon-style productions

Here’s a quick look at some of the many cartoon explainer videos that we’ve produced over the years. Be sure to visit our Portfolio page to review a wide range of our animated explainer videos, organized by style.

Want to talk?

Interested in having a cartoon explainer video produced for your organization? Click the button below to schedule a free consultation or contact us at if you’d like to further discuss your video needs.